Celebrity Agency • Britain’s Got Talent Winner appoints JR Talent as Non-Theatrical Agent

On 4 August 2008, Sampson made his stage debut in the West End hip-hop musical Into the Hoods. With some exceptions, he appeared in the show until it closed on 30 August. Of his new role, he said: "This year is getting better and better - Into the Hoods show is funky and young and I love the music in it – I can't wait to get dancing on that stage!" Into the Hoods played at the Novello Theatre in London and features music from popular artists such as Gorillaz, Massive Attack, Basement Jaxx and many more. Sampson appeared as one of the lost boys. On 18 November 2008, it was announced that Cowell's record company and Bebo would work together to make an online television show called Follow My Lead, which would include some dance move tutorials by Sampson, but also a behind-the-scenes view of events and rehearsals.

  He asked the agent of Take That if he could get Sampson to sing, but it turned out he already liked to sing from a young age.  His debutdouble a-side single entitled "Get Up on the Dance Floor/Headz Up" was released on 24 November 2008, with the proceeds going to Great Ormond Street Hospital.  After an early fault that meant the single couldn't be downloaded from iTunes for two days, the single finally debuted at number 30 in the UK Singles Chart and remained listed for 4 weeks.  The single's position in the charts gradually lowered during that time. On 1 December 2008, his dance DVD Access 2 All Areas was released.  The one-hour DVD contains a documentary about his rise to stardom, four music videos in which Sampson sings as well as dances, and a behind-the-scenes look at those videos, dance tutorials and a set of photographs. On 23 January 2009, Sampson helped to promote the new Nokia 5800 phone in London's Regent Street. He handed over the first Nokia 5800 sold and performed a live dance routine to "Pump Up the Volume" remixed byVV Brown which he choreographed to go with a touch-sensitive dance floor. On 29 January, he launched the game Battle Strikers at Toy Fair 09.  He also designed a plate for Blue Peter's Mission Nutrition appeal.
  On 7 and 14 March, he hosted a 'Street Dance Weekend' at the Alton Towers Resort as part of their new family-themed weekends, alongside street crew Flava. Fans could attend workshops to learn one of his routines and dance alongside him. On 28 May, Sampson was the guest star at the third Britain's Got Talent semi-final and performed before the results were announced. He also was a guest star in Britain's Got Talent: the Live Tour 2009 and he said that Nottingham was his favorite on 20 June 2009. On 26 June 2009, Sampson became a Patron of Dance Aid organised by the UK registered charity Hope and Homes for Children.
Also in September, he starred in the first all-British 3D feature film StreetDance 3D (alongside dance groupsDiversity and Flawless), in which he plays a character called Eddie, released May 2010. On 16 November, Sampson was featured in the CBBC Newsround special Whose Side Are You On? as part of the BBC's anti-bullying campaign. He spoke about how he was bullied when he was younger. Other stars who appeared in the programme were Joe Calzaghe, Aston Merrygold, Patsy Palmer and Gemma Hunt. On 5 June 2010, he appeared on Star King, a South Korean television show which features a variety of talented performers.[citation needed] Acting career[edit] On 2 February 2011, Sampson joined the cast of the BBC drama series Waterloo Road. His character, a 17-year-old student named Kyle Stack, first appeared in the second half of the sixth series in February 2011.
In 2012 he joined the cast of Mount Pleasant in its second series. He also starred in the feature film StreetDance 2as Eddie. He has also appeared in Friday Download (series 3, episode 1). Sampson appeared in the Pantomime Peter Pan, as the lead role of Peter Pan, performed in Derby from 5 December until 6 January. In 2013 Sampson returned to Waterloo Road as now 19-year-old Kyle Stack in episode 30. Kyle was last seen when character Simon Lowsley took him away from the roof he was about to jump from, so it was unknown what had happened to Kyle. He had a minor role in a 28th season episode of the TV show Casualty. He danced in the documentary The Nation's Favourite Dance Moment, a television film which aired in June. George also starred in a musical version of Jack and the Beanstalk at The Playhouse Theatre in Weston-super-Mare. Sampson continued his television career by acting in Season 2, Episode 5 of The Dumping Ground on CBBC in 2014. He acted again in season four of Mount Pleasant but later left the role. He joined the cast of Emmerdale in January 2016 and made his on screen debut the following month, when he played a character named Ryan who will become involved in Aaron Livesy (Danny Miller)'s child sex abuse storyline.
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